Retail Display Benefits
If you want an effective way of boosting your product sales, then using retail display solutions will give you what you want. According to research done by experts, most consumers make their decisions at point of purchase. They estimate that 60 percent of total purchase is associated to retail displays as being the most significant promotional factor in many stores.
Today, shoppers are actually overwhelmed with different advertisements and product info too. To convert high margin sales, it is integral for any retailers to find effective solutions that can make their brand more noticeable. It therefore becomes crucial to learn how to properly compete with attention as well as interests of consumers in retail markets. The truth is, retail displays are basically fixtures that are holding the inventory or present feature products. These display racks are great if you like to attract more attention in a competitive manner.
Given the fact that your displays are deployed and designed properly, you will be able to reap its benefits like what is discussed below.
Number 1. Boost your profits – sophisticated retail displays can boost the perceived product value and at the same time, draw prospective customers. Some testing as well revealed that in different shopper categories, they are very willing to pay 50 percent more for a product displayed on a professionally designed retail fixture.
Number 2. Attention to detail – with an eye catching as well as interesting display, it helps in boosting sales by getting interest and attention of prospective customers and also, to entice them engage physically with store products. You will not be able to convert sales in case that your merchandises are not competitive to get attention.
Number 3. Location – positioning the retail displays in strategic location of your business can help in guiding customers through your shop to high margin product areas. Aside from that, you have to exert efforts in presenting your products in the right place in your store as branded display is ensuring that your real estate is secured.
Number 4. Elevate your branding – elegant and customized displays can help in putting more emphasis on the main features of the product and market brand name effectively. You have the chance of not just getting the attention of customers but you can communicate your message about your company as well as products to consumers by using informative signs and banners.
Number 5. Promote new services and products – innovative and creative display fixture can provide platform in launching new services and products to your prospective market.
If you are seeking ways to boost the conversion rate of your business and increase sales, learning how to use retail displays can be a big help on achieving it.