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Popular search engines display two types of results in the search Engines results. As a result of a user Requirements. PPC adverts and natural Non-PPC lists. Web sites can utilize one or both of these methods to acquire top listing positions. The PPC Marketing Advert exists on the results page due to an agreement by the advertiser to pay the search engine when a user clicks on their adverts. The natural listing depends on the website optimization techniques employed on the web site. This article will focus only on the natural listing but Not PPC Marketing (Pay per Click). Each search engine has its own distinguishing features system to determine which web sites meet their requirements and therefore obtain the higher natural listing positions for a given theirs Keyword or keyword phrase in a user search query. Some search Engines are using old algorithm and some new techniques. There are a large number of SEO Techniques for on-page optimization that are considered in the search engine evaluation process. These factors include but are not limited to: words in the web page url, title tag, meta tags, headlines, sub headlines, keyword density, words at the starting of the page, page content, words that are bold, words in the links, site navigation, the Website structure of links and a number of other considerations. You want to make certain that you do not over optimize your web site and have the search engines consider your site spammy. How popular are the web sites that link to you and the sites you link to? Are the inbound links to you relevant to your site’s content? How popular is your web site? Each link to your web site from another web site (i.e., backlink) is consideredvote" to your site’s popularity in search engines. These votes can increase the importance of your web site from the search engine’s prospective. Some of the factors considered by the major search engines in evaluating the off-page optimization of your web site include: The off-page seo elements include: Backlinks to your website Page Rank of the Pages linking to your site Link Exchange which your website is doing Anchor text of the links to your website Relevancy of the links Directories where your site is listed Traffic which your site is getting Social Bookmarking. It’s critical that the web sites linking to your site are relevant to the content on your site and the linking site is considered an authority in its field by the search engine. The number of relevant sites that link to you is an Important for your website in search engines. Popular search Engine Google page rank (1-10) of your Reciprocal links Partners This is a major factor because a high page rank relevant site linking to your site is much better than a low page rank site. A site’s voting power increases as the page rank of the site increases. The anchor text indicates the area of relevance the linking site places on your site. This anchor text should include your primary keywords. The text in the linking anchor text should not be the same in every site linking to your site. This is not seen as natural linking by the search engines. You need to get variability in the anchor text. It is better if the title page of the linking web page is relevant to your site and contains one of your keywords in its title. If it just says "link directory" then that is not good. A reciprocal link means you have linked back to the web site that linked to you. This can be a negative to your site because you lose some of your site’s page rank to the other site. If you do resort to reciprocal links, make certain the page rank of the other site is the same or higher that the page rank of your linking page. The one- way link to your site is a much better deal because you do not lose any of your site’s page rank. 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